Bradford Technologies Announces
Revolutionary New Service, AppraisalWorld™
An Online Community of Valuation Professionals Developed for Appraisers and Lenders

FOR IMMEDIATE RELEASE
Contact Information:
Ann E. Johnson
Bradford Technologies, Inc.
Tel: 800-622-8727, x127

San Jose, CA, October 12, 2007 – Bradford Technologies, Inc., the leading developer of innovative, hassle-free appraisal products, is celebrating its 20th year of service to the appraisal industry by launching a revolutionary new service called “AppraisalWorld”. AppraisalWorld is an innovative Internet community that provides valuation professionals the resources and opportunities to expand their business, to build stronger relationships and to develop new valuation tools that will make the appraisal profession the strongest it has ever been.

The cornerstone of AppraisalWorld is its patent-pending, national directory of appraisers that locates and ranks appraisers by their level of local-area knowledge about the subject property and its neighborhood.

“Finding appraisers with the most local area expertise is critical to improving the appraisal process. Our AppraisalWorld Directory of appraisers is the first step in that direction,” stated Jeff Bradford, CEO of Bradford Technologies. Lenders and brokers referencing the directory can be confident that the appraiser listed has local-area expertise and can provide the quickest and most reliable property valuation.

Additional AppraisalWorld services include Appraisal Lockers™, for storing the appraisers’ credentials online for easy validation and reference by lenders and brokers; Appraisal Sentry™ for secure identity authentication and report fraud prevention; and Appraisal Express™ for hassle-free online order management using the new MISMO XML Valuation data standard. The AppraisalWorld Shopping Center will open soon.

Bradford Technologies’ volume purchasing power and strategic partnerships with industry-leading companies such as Microsoft®, Marshall & Swift™, Fidelity Data Services, Flood Insights™, Veros and many more will allow AppraisalWorld members to purchase, at discount prices, all the services, software, hardware and data needed for their appraisal business, including AVMs and continuing education credits.

Bradford added, “We are excited to make this web community available to appraisers and the lender community. Membership has recently grown 300%, and we project that trend to continue steadily in the next few months.” AppraisalWorld offers several membership levels, which are customized to benefit the beginning “Apprentice” appraiser, the skilled “Professional ”, the veteran “Top Producer” or the multi-user “Enterprise” firm. For a limited time, appraisers can become AppraisalWorld Directory members and receive a one-year listing for free. For more details about AppraisalWorld, visit the website at www.AppraisalWorld.com or call 800-622-8727.

About Bradford Technologies, Inc.
Located in Silicon Valley, California, Bradford Technologies, Inc. has provided world-class appraisal software for more than twenty years. Its flagship product, ClickFORMS®, is known for its intuitive interface and hassle-free reliability. It is the only appraisal software package to earn the coveted Microsoft® "Designed for Windows XP" certification. As a result, Bradford Technologies' customers are among the most productive appraisers in the nation. Bradford Technologies is a co-founder of AppraisalWorld, an online community of valuation professionals.

About Software For Real Estate Professionals, Inc.
A privately held company, SFREP was founded in 1983 by R. Wayne Pugh of Baton Rouge, Louisiana. Wayne has been an active real estate appraiser for over 32 years, achieving MAI status, and a software developer for 24 years in which he pioneered residential appraisal software. Wayne also authors the “Cool Tools” article in Valuation Insights and Perspectives magazines. SFREP prides itself by being on-the-cutting-edge in appraisal software technology. The Company’s focus is for appraisers to get the most accurate appraisal report out the door, as quickly as possible, and without any hassles.

About WCA, Inc.
WCA, Inc. was founded in 1981 by Phil Wilson of Greenville, South Carolina. WCA offers a suite of appraisal products centered on the Real Easy Appraisals package. Known for its high level of customer service and support, WCA has joined Bradford Technologies and SFREP as a co-founder of the new online appraiser community, AppraisalWorld, to provide unique services to the appraisal industry. For more information about WCA and its products, go to www.wca-inc.com or call 800-528-3445.

Appraisal Express™ 2.0 Released

Effortless Order Management
We are proud to announce the release of Appraisal Express™ 2.0 - Online Order Management System. Appraisal Express is an on-line order management system that gives you everything you need to help you manage appraisal orders. And since it’s on-line, you can access it anytime, anywhere you have an Internet connection.

What’s New In Appraisal Express 2.0:

• Look and feel – Now a more friendly user interface
• Manage Staff – Easier to manage your staff and assign them orders.
• Manage Orders – Easier to see the status of any order and who is assigned to it.
• Fee Splits – Revamped to also allow you to reassign fee splits on each order.
• Revised Accounting Module – Now easier to keep track of your receivables and payables.

Appraisal Express Benefits:

• Manage All Incoming Orders — Be it from your Business Website or if it’s a phone/faxed order to your office.
• Assign Orders — In the multi-user version, assign who will be the appraiser and reviewer for each order.
• Instantaneous Updates — The order status is instantly updated to all as soon as it happens.
• Keep Track of Accounting — Know which orders have been paid for and which employees still need to be paid.
• ClickFORMS™ Integration — Populate your ClickFORMS report with order data from Appraisal Express.
• Business Website Integration — Have your clients place their orders through your website and give your company that professional feel.

For Single or Multi-User Firms
Appraisal Express is available for the “one-man” shop or the multi-user firm. The single-user version has all the powerful features of the multi-user version and will give you the presence of a large firm.

The multi-user version gives you the capability of managing orders and appraisers alike. You will be able to assign incoming orders to your staff and also monitor the status of those orders during the appraisal process. Also, easily assign specific fee splits or percentages for each of your staff, for each order – that’s flexibility.

Give us a call at 800-622-8727 to get more details about Appraisal Express.

Bradford Technologies Cuts Prices on Popular Products

We understand that times are tough. Orders aren’t coming in as constantly as they did this time last year. In order to help out our customers, we have decided to reduce the retail price of some of our most useful productivity tools and services. Effective immediately, we are lowering the retail price of the following products:

Bradford Technologies at Upcoming Events

MBA 94th Annual Convention & Expo, October 14 – 17 in Boston, MA.
For more information about this event, or to register, please visit this link: http://www.mortgagebankers.org/files/conferences/pdf/M2801402_registrationform.pdf

Appraisal Institute 2007 Annual Fall Conference, November 2 in San Francisco, CA. Attend the conference and earn CE credit. Plus you’ll have a chance to meet your sales and support representatives. For more information about this event, or to register, please visit this link: http://norcal-ai.org/event.html

Valuation 2007, November 12 – 14 in Las Vegas, NV. Choose from a solid line-up of CE offerings. This year is Bradford Technologies 20th Anniversary, so come by our booths (315 & 316) for some cake and a free drink ticket. For more information about this event, or to register, please visit this link: http://www.valuation2007.com/